/*
  Funnel Fox — design tokens
  Type: Roboto Condensed (headings) + Open Sans (UI/body). Two faces only.
  Color: paper #FFFFFF, ink #2D2D2D, accent #BF591E, hover #934010, muted #9B9B9B, paper-2 #F0F0F0.
  Radius: 6px. Shadow: none. Stroke: 1px.
  Spacing: 8px scale. Sections 96–128.
  Hero: asymmetric claim + short subhead + dual CTAs. Type and space only.
  Left out: trusted-by, icon grids, gradients, fake stars, dashboard mock, carousels.
*/

@import url("https://fonts.googleapis.com/css2?family=Open+Sans:ital,wght@0,400;0,600;1,400&family=Roboto+Condensed:wght@400;600;700&display=swap");

:root {
  --paper: #ffffff;
  --paper-2: #f0f0f0;
  --ink: #2d2d2d;
  --muted: #9b9b9b;
  --rust: #bf591e;
  --rust-deep: #934010;
  --line: #e4e4e4;
  --serif: "Roboto Condensed", "Arial Narrow", "Helvetica Neue", sans-serif;
  --sans: "Open Sans", "Segoe UI", sans-serif;
  --radius: 6px;
  --space-1: 8px;
  --space-2: 16px;
  --space-3: 24px;
  --space-4: 32px;
  --space-5: 48px;
  --space-6: 64px;
  --space-7: 96px;
  --space-8: 128px;
  --wrap: 1120px;
  --measure: 38em;
  --header-h: 64px;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation: none !important;
    transition: none !important;
  }
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 1.0625rem;
  line-height: 1.6;
  font-weight: 400;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

img,
svg {
  display: block;
  max-width: 100%;
}

a {
  color: var(--ink);
  text-underline-offset: 0.18em;
}

a:hover {
  color: var(--rust);
}

:focus {
  outline: none;
}

:focus-visible {
  outline: 2px solid var(--rust);
  outline-offset: 3px;
}

.skip {
  position: absolute;
  left: var(--space-2);
  top: -100px;
  z-index: 20;
  padding: 10px 14px;
  background: var(--ink);
  color: var(--paper);
  border-radius: var(--radius);
}

.skip:focus {
  top: var(--space-2);
  color: var(--paper);
}

.wrap {
  width: min(var(--wrap), calc(100% - 40px));
  margin-inline: auto;
}

@media (min-width: 800px) {
  .wrap {
    width: min(var(--wrap), calc(100% - 80px));
  }
}

.narrow {
  max-width: 720px;
}

/* Header */

.site-header {
  position: sticky;
  top: 0;
  z-index: 10;
  background: var(--paper);
  border-bottom: 1px solid var(--line);
}

.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  min-height: var(--header-h);
  gap: var(--space-2);
}

.wordmark {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  text-decoration: none;
  color: var(--ink);
}

.wordmark:hover {
  color: var(--ink);
}

.wordmark .logo {
  display: block;
  height: 40px;
  width: auto;
}

.mark {
  width: 28px;
  height: 28px;
  flex: 0 0 28px;
}

.nav-toggle {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 44px;
  min-width: 44px;
  padding: 8px 12px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: transparent;
  color: var(--ink);
  font-family: var(--sans);
  font-size: 0.875rem;
  cursor: pointer;
}

.nav-toggle[aria-expanded="true"] {
  border-color: var(--ink);
}

.site-nav {
  display: none;
  position: absolute;
  left: 0;
  right: 0;
  top: var(--header-h);
  background: var(--paper);
  border-bottom: 1px solid var(--line);
  padding: var(--space-2) 20px var(--space-3);
  flex-direction: column;
  align-items: flex-start;
  gap: 4px;
}

.site-nav.is-open {
  display: flex;
}

.site-nav a {
  display: inline-flex;
  align-items: center;
  min-height: 44px;
  text-decoration: none;
  color: var(--ink);
  font-size: 1rem;
}

.site-nav a[aria-current="page"] {
  color: var(--rust);
}

.nav-cta {
  font-weight: 500;
}

@media (min-width: 800px) {
  .nav-toggle {
    display: none;
  }

  .header-inner {
    position: relative;
  }

  .site-nav {
    display: flex;
    position: static;
    flex-direction: row;
    align-items: center;
    gap: var(--space-3);
    padding: 0;
    border: 0;
    background: transparent;
  }

  .site-nav a {
    min-height: 44px;
  }
}

/* Type */

.eyebrow {
  display: flex;
  align-items: center;
  gap: 12px;
  margin: 0 0 var(--space-3);
  font-size: 0.75rem;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--rust);
}

.eyebrow::before {
  content: "";
  width: 16px;
  height: 2px;
  background: var(--rust);
}

h1,
h2,
h3,
.serif {
  font-family: var(--serif);
  font-weight: 700;
  letter-spacing: 0.01em;
  text-transform: none;
}

h1 {
  margin: 0;
  font-size: clamp(2.5rem, 8.5vw, 4.75rem);
  line-height: 1.04;
}

h2 {
  margin: 0 0 var(--space-3);
  font-size: clamp(1.75rem, 4vw, 2.5rem);
  line-height: 1.15;
}

h3 {
  margin: 0 0 var(--space-2);
  font-size: 1.5rem;
  line-height: 1.25;
}

.lede,
.subhead {
  margin: var(--space-3) 0 0;
  max-width: 36ch;
  color: var(--muted);
  font-size: 1.0625rem;
}

.fine {
  color: var(--muted);
  font-size: 0.9375rem;
}

/* Buttons */

.btn-row {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: var(--space-4);
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 44px;
  padding: 10px 18px;
  border-radius: var(--radius);
  border: 1px solid transparent;
  font-family: var(--sans);
  font-size: 0.9375rem;
  font-weight: 500;
  line-height: 1.2;
  text-decoration: none;
  cursor: pointer;
  transition: background-color 200ms ease, color 200ms ease, border-color 200ms ease;
}

.btn-primary {
  background: var(--rust);
  color: var(--paper);
  border-color: var(--rust);
}

.btn-primary:hover {
  background: var(--rust-deep);
  border-color: var(--rust-deep);
  color: var(--paper);
}

.btn-secondary {
  background: transparent;
  color: var(--ink);
  border-color: var(--ink);
}

.btn-secondary:hover {
  color: var(--rust);
  border-color: var(--rust);
}

.btn[aria-disabled="true"],
.btn.is-disabled {
  background: var(--paper-2);
  color: var(--muted);
  border-color: var(--line);
  cursor: not-allowed;
}

.btn[aria-disabled="true"]:hover,
.btn.is-disabled:hover {
  color: var(--muted);
  border-color: var(--line);
}

/* Hero */

.hero {
  padding: var(--space-6) 0 var(--space-7);
}

.hero-grid {
  display: grid;
  gap: var(--space-5);
}

.hero h1 {
  max-width: 10ch;
}

.hero-aside {
  padding-top: var(--space-2);
  border-top: 1px solid var(--line);
  color: var(--muted);
  font-size: 1rem;
  max-width: 24ch;
}

.hero-aside p {
  margin: 0 0 var(--space-2);
}

.hero-aside p:last-child {
  margin-bottom: 0;
}

@media (min-width: 880px) {
  .hero {
    padding: var(--space-7) 0 var(--space-8);
  }

  .hero-grid {
    grid-template-columns: minmax(0, 1.35fr) minmax(220px, 0.55fr);
    gap: var(--space-7);
    align-items: start;
  }

  .hero-aside {
    border-top: 0;
    border-left: 1px solid var(--line);
    padding: 72px 0 0 var(--space-5);
  }
}

/* Sections */

.section {
  padding: var(--space-7) 0;
}

.section-alt {
  background: var(--paper-2);
}

.section-flush {
  padding-top: 0;
}

.packages-follow {
  margin-top: var(--space-3);
}

.pay-follow {
  margin-top: var(--space-4);
  max-width: 40rem;
}

.field.tight {
  margin-top: 0;
}

.section-head {
  margin-bottom: var(--space-5);
  max-width: 40ch;
}

hr.rule {
  border: 0;
  border-top: 1px solid var(--line);
  margin: 0;
}

/* Process */

.process {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 0;
}

.process li {
  display: grid;
  grid-template-columns: 48px 1fr;
  gap: var(--space-2);
  padding: var(--space-3) 0;
  border-top: 1px solid var(--line);
}

.process li:last-child {
  border-bottom: 1px solid var(--line);
}

.process .num {
  font-family: var(--serif);
  font-size: 1.25rem;
  color: var(--rust);
  line-height: 1.3;
}

.process h3 {
  margin: 0 0 6px;
  font-size: 1.25rem;
}

.process p {
  margin: 0;
  color: var(--muted);
  max-width: var(--measure);
}

@media (min-width: 800px) {
  .process li {
    grid-template-columns: 64px 1fr;
    padding: var(--space-4) 0;
  }
}

/* Services — editorial stack, not icon cards */

.services {
  margin: 0;
  padding: 0;
}

.services > div {
  display: grid;
  gap: var(--space-2);
  padding: var(--space-4) 0;
  border-top: 1px solid var(--line);
}

.services > div:last-child {
  border-bottom: 1px solid var(--line);
}

.services dt {
  font-family: var(--serif);
  font-size: clamp(1.75rem, 3vw, 2.25rem);
  letter-spacing: -0.02em;
}

.services dd {
  margin: 0;
  color: var(--muted);
  max-width: 42ch;
}

@media (min-width: 800px) {
  .services > div {
    grid-template-columns: 220px 1fr;
    gap: var(--space-5);
    align-items: baseline;
    padding: var(--space-5) 0;
  }
}

/* Proof + risk */

.proof {
  max-width: 40rem;
  padding: var(--space-4) 0 0;
}

.proof h2 {
  font-size: clamp(1.5rem, 3vw, 2rem);
}

.risk-list {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: var(--space-4);
}

.risk-list li {
  max-width: 36ch;
}

.risk-list strong {
  display: block;
  font-family: var(--serif);
  font-size: 1.375rem;
  font-weight: 400;
  letter-spacing: -0.02em;
  margin-bottom: 8px;
}

.risk-list p {
  margin: 0;
  color: var(--muted);
}

@media (min-width: 800px) {
  .risk-list {
    grid-template-columns: 1fr 1fr 1fr;
    gap: var(--space-5);
  }
}

/* Close */

.close {
  padding: var(--space-7) 0 var(--space-8);
}

.close h2 {
  max-width: 12ch;
}

/* Footer */

.site-footer {
  border-top: 1px solid var(--line);
  padding: var(--space-5) 0 var(--space-4);
}

.footer-inner {
  display: grid;
  gap: var(--space-3);
}

.footer-nav {
  display: flex;
  flex-wrap: wrap;
  gap: 8px 20px;
}

.footer-nav a {
  min-height: 44px;
  display: inline-flex;
  align-items: center;
  text-decoration: none;
}

.site-footer p {
  margin: 0;
  color: var(--muted);
  font-size: 0.875rem;
}

@media (min-width: 800px) {
  .footer-inner {
    grid-template-columns: 1fr auto;
    align-items: start;
  }
}

/* Page intro (interior) */

.page-hero {
  padding: var(--space-6) 0 var(--space-5);
}

.page-hero h1 {
  max-width: 14ch;
  font-size: clamp(2.25rem, 6vw, 3.75rem);
}

.page-hero .lede {
  max-width: 46ch;
}

/* Pricing */

.packages {
  display: grid;
  gap: var(--space-3);
}

.package {
  padding: var(--space-4);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--paper);
  display: grid;
  gap: var(--space-3);
}

.package-once {
  border-color: var(--ink);
}

.package-stack {
  display: grid;
  gap: var(--space-3);
}

.package-kicker {
  margin: 0;
  font-size: 0.75rem;
  font-weight: 500;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--rust);
}

.package h2 {
  margin: 0;
  font-size: 2rem;
}

.price {
  margin: 0;
  font-family: var(--serif);
  font-size: 1.75rem;
  letter-spacing: -0.02em;
}

.price span {
  font-family: var(--sans);
  font-size: 1rem;
  color: var(--muted);
}

.package ul {
  margin: 0;
  padding: 0;
  list-style: none;
  display: grid;
  gap: 10px;
}

.package li {
  padding-left: 0;
  color: var(--ink);
}

.not-included {
  margin: 0;
  color: var(--muted);
  font-size: 0.9375rem;
}

.ad-spend-note {
  margin: 0;
  padding-top: var(--space-2);
  border-top: 1px solid var(--line);
  font-size: 0.9375rem;
}

@media (min-width: 900px) {
  .packages-retainers {
    grid-template-columns: 1fr 1fr;
  }

  .package-once {
    grid-template-columns: minmax(200px, 0.8fr) minmax(0, 1.2fr);
    column-gap: var(--space-6);
    row-gap: var(--space-4);
    align-items: start;
  }

  .package-once .btn-row {
    grid-column: 1 / -1;
  }

  .package-once ul {
    margin-top: 0;
  }
}

.pricing-foot {
  margin-top: var(--space-5);
  max-width: 46ch;
}

/* Pay */

.pay-card {
  max-width: 40rem;
  padding: var(--space-4);
  border: 1px solid var(--line);
  border-radius: var(--radius);
}

.pay-card h2 {
  font-size: 1.75rem;
}

.notice {
  margin: var(--space-3) 0 0;
  padding: var(--space-3);
  background: var(--paper-2);
  border-radius: var(--radius);
  color: var(--ink);
}

/* Forms */

form {
  display: grid;
  gap: var(--space-5);
}

fieldset {
  margin: 0;
  padding: var(--space-4) 0 0;
  border: 0;
  border-top: 1px solid var(--line);
}

legend {
  padding: 0 var(--space-2) 0 0;
  font-family: var(--serif);
  font-size: 1.5rem;
  letter-spacing: -0.02em;
}

.field,
.field-row {
  display: grid;
  gap: 8px;
  margin-top: var(--space-3);
}

.field-row {
  gap: var(--space-2);
}

@media (min-width: 720px) {
  .field-row.two {
    grid-template-columns: 1fr 1fr;
  }
}

label,
.field-label {
  font-size: 0.9375rem;
  font-weight: 500;
}

.req {
  color: var(--rust);
}

.hint {
  margin: 0;
  font-size: 0.8125rem;
  color: var(--muted);
}

input[type="text"],
input[type="email"],
input[type="tel"],
input[type="url"],
input[type="number"],
select,
textarea {
  width: 100%;
  min-height: 48px;
  padding: 12px 14px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 1rem;
  line-height: 1.4;
}

textarea {
  min-height: 128px;
  resize: vertical;
}

input:hover,
select:hover,
textarea:hover {
  border-color: #c4b9aa;
}

input:focus-visible,
select:focus-visible,
textarea:focus-visible {
  outline: 2px solid var(--rust);
  outline-offset: 2px;
  border-color: var(--rust);
}

.choices {
  display: grid;
  gap: 8px;
}

.choice {
  display: flex;
  align-items: flex-start;
  gap: 12px;
  min-height: 44px;
  padding: 10px 0;
}

.choice input {
  width: 20px;
  height: 20px;
  margin-top: 2px;
  accent-color: var(--rust);
  flex: 0 0 20px;
}

input[type="file"] {
  width: 100%;
  padding: 12px 0;
  font-family: var(--sans);
  font-size: 0.9375rem;
}

.form-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  align-items: center;
}

.form-status {
  display: none;
  margin-top: var(--space-3);
  padding: var(--space-3);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--paper-2);
}

.form-status.is-visible {
  display: block;
}

.form-status pre {
  white-space: pre-wrap;
  word-break: break-word;
  font-family: var(--sans);
  font-size: 0.875rem;
  line-height: 1.5;
  margin: var(--space-2) 0 0;
}

/* About / contact stubs / notes */

.prose {
  max-width: 40rem;
}

.prose p {
  margin: 0 0 var(--space-3);
  color: var(--ink);
}

.prose p:last-child {
  margin-bottom: 0;
}

.prose h2 {
  margin: var(--space-5) 0 var(--space-3);
}

.prose h3 {
  margin: var(--space-4) 0 var(--space-2);
}

.prose ul,
.prose ol {
  margin: 0 0 var(--space-3);
  padding-left: 1.25em;
}

.prose li + li {
  margin-top: var(--space-2);
}

.article-meta {
  margin: var(--space-3) 0 0;
}

.notes {
  list-style: none;
  margin: 0;
  padding: 0;
}

.notes li {
  padding: var(--space-4) 0;
  border-top: 1px solid var(--line);
}

.notes li:last-child {
  border-bottom: 1px solid var(--line);
}

.notes h2 {
  margin: 0 0 var(--space-1);
  font-size: clamp(1.5rem, 3vw, 2rem);
}

.notes h2 a {
  text-decoration: none;
}

.notes time {
  color: var(--muted);
  font-size: 0.9375rem;
}

.notes .dek {
  margin: var(--space-2) 0 0;
  max-width: var(--measure);
  color: var(--muted);
}

/* 404 */

.not-found {
  padding: var(--space-8) 0;
}

/* Banner */

.package-banner {
  margin: 0 0 var(--space-4);
  padding: var(--space-3);
  border-left: 2px solid var(--rust);
  background: var(--paper-2);
}

.package-banner p {
  margin: 0;
}

/* Utility */

[hidden] {
  display: none !important;
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  border: 0;
}